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West Penn Legacy Group

WordPress Rebrand

West Penn Legacy Group helps people in Pennsylvania choose Medicare plans, life insurance, annuities and long-term care cover, starting with a free consultation.

Project overview

West Penn Legacy Group website, home page

The company changed its name and the site changed with it: a new brand on the existing WordPress build, then a move to hosting the owner controls.

West Penn Legacy Group Medicare Advantage page

A rebrand in place.

Built in WordPress with Bricks. Medicare, life insurance and additional cover each have their own service pages, with a free consultation button on every one.

Shared parts such as the advisor card are Bricks components, so one edit updates every page that shows them.

West Penn Legacy Group turning 65 page

The old domain redirects page for page to westpennlegacy.com, so links and rankings followed the new name.

West Penn Legacy Group about page

On the new hosting the site has its own page cache, daily database backups to off-site storage and updates through my care setup.

What I delivered

  • Rebrand of the existing WordPress site
  • Service pages for every product
  • Bricks components
  • Domain move with redirects
  • Hosting move, page cache and backups